Fejo, born Vinay Samuel on 6 September 1987 in Kochi, Kerala, is a groundbreaking Indian rapper, lyricist, and composer credited with pioneering Malayalam hip-hop. Emerging in the mid‑2000s, he gained acclaim through collaborations with Malayalam rap group Alternates, before exploding into mainstream recognition with his original single “Njanum Njanumentum.” Known for rapping and composing in Malayalam as well as Tamil and English, Fejo blends raw street-level storytelling with rhythmic production that often incorporates social commentary and experiential authenticity. He has contributed lyrics and vocals to major Malayalam film soundtracks including Tovino Thomas films, and independent rap albums that resonate with youth. His song “Aathma Mazha” was featured on international playlists and earned him respect as an underground icon. With consistent releases, theatrical live shows, and a reputation for lyrical integrity, Fejo is considered the face of South Indian rap and a key figure in bringing Malayalam hip-hop into the spotlight.